Fans who visited AMC Theatres over the weekend to see Spider-Man: No Way Home and other movies were quite surprised to see a shorter version of the exhibitor's iconic ad with
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The theater chain released the 60-second ad back in September, which played in theaters before every movie, but fans noticed over the weekend that it was replaced with a 30-second version.
That led several fans to voice their displeasure on , while some have even signed a petition asking AMC to reinstate the full ad.
Nicole's ad: Fans who visited AMC Theatres over the weekend to see Spider-Man: No Way Home and other movies were quite surprised to see a shorter version of the exhibitor's iconic ad with Nicole Kidman
Petition: That led several fans to voice their displeasure on Twitter, while some have even signed a petition asking AMC to reinstate the full ad
The original ad started with Kidman arriving to an empty theater, removing the hood from her coat as she enters the theater.
The new version begins with Kidman already in the theater, with a few lines of her dialogue cut, including the apparent fan favorite, 'heartbreak feels good in a place like this.
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They even switched some of the movies Kidman watches in the empty theater, swapping out La La Land for A Star Is Born.
Hood: The original ad started with Kidman arriving to an empty theater, removing the hood from her coat as she enters the theater
Theater: The new version begins with Kidman already in the theater, with a few lines of her dialogue cut, including the apparent fan favorite, 'heartbreak feels good in a place like this'
Movies: They even switched some of the movies Kidman watches in the empty theater, swapping out La La Land for A Star Is Born
A petition was started on by Twitter user Americana Memes, who tweeted about the petition on Sunday.
'Hey @AMCTheatres, I was shocked to find out you edited down the Nicole Kidman AMC ad! The movie community is upset and angry! We are going to make our voices heard until you restore the original cut! #RELEASETHEKIDMANCUT' they tweeted.
The Twitter user added in the petition, 'You could say “Heartbreak DOES NOT feel good in a place like this!"'
Petition: A petition was started on Change.org by Twitter user Americana Memes, who tweeted about the petition on Sunday
Shocked: 'Hey @AMCTheatres, I was shocked to find out you edited down the Nicole Kidman AMC ad! The movie community is upset and angry! We are going to make our voices heard until you restore the original cut! #RELEASETHEKIDMANCUT' they tweeted
'I am asking AMC… nicely… to restore the FULL ad. I’m talking the footsteps on the wet ground, I’m talking Jurassic World, and of course, I’m talking those numbered theaters in the background,' Americana Memes added.
'You already removed the Popcorn Guy from the pre-show, and honestly, haven’t we suffered enough! I hope my fellow A-list members come out and support this important petition,' the petition concluded, along with the hashtag #RELEASETHEKIDMANCUT
A number of Twitter users expressed their displeasure as well, with @cat_elig adding, 'bribing an amc employee to play the original nicole kidman intro.
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Full ad: 'I am asking AMC… nicely… to restore the FULL ad. I’m talking the footsteps on the wet ground, I’m talking Jurassic World, and of course, I’m talking those numbered theaters in the background,' Americana Memes added
Bribing: A number of Twitter users expressed their displeasure as well, with @cat_elig adding, 'bribing an amc employee to play the original nicole kidman intro'
@Filmhunk added, 'They took out “heartbreak feels good in a place like this” from the Nicole Kidman AMC ad. :’(.'
@WillKellogg added, 'Learning that @AMCTheatres has replaced the 60 second Nicole Kidman AMC ad with an inferior 30 second version,' along with a meme that read, 'Well, it comes off as homophobic.'
Adam Moussa added, 'The rumours are true: AMC hass cut the 60-second pre-sshow Nicole 'Heartbreak feels good in a place like this' spot and replaced it with a (greatly diminished) 30-second version.
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Heartbreak: @Filmhunk added, 'They took out “heartbreak feels good in a place like this” from the Nicole Kidman AMC ad. :’('
Inferior: @WillKellogg added, 'Learning that @AMCTheatres has replaced the 60 second Nicole Kidman AMC ad with an inferior 30 second version,' along with a meme that read, 'Well, it comes off as homophobic'
Rumours: Adam Moussa added, 'The rumours are true: AMC hass cut the 60-second pre-sshow Nicole 'Heartbreak feels good in a place like this' spot and replaced it with a (greatly diminished) 30-second version'
Funny: @Srirachachau added, 'Was very funny hearing like a cacophony of people whispering "ohh it's shorter" during the Nicole Kidman AMC bumper
Gay duty: @colormejorge added, 'It is my gay duty to report that not only is the new Nicole Kidman AMC ad shorter, but she is watching entirely different movies'
Space: @Tenani added, 'Please give me space for I am GRIEVING they shortened the Nicole Kidman AMC commercial'
Favorite: @EmralinoPatrick added, 'My favorite movie theater experience of 2021 has to be two days ago when the Nicole Kidman AMC ad came on and we as a collective audience started clapping and cheering ironically'
